Enquiries Are Not Leads
At most schools, a parent walks in, fills a diary, and the admission team hopes they come back. That diary is an enquiry — not a lead. A lead is a parent with a followed-up conversation, a known interest, and a next step.
The entire difference between crowded open days and full classrooms is usually just this: follow-up.
A Funnel Your Counsellors Can Manage
- Capture — online forms, QR codes and walk-ins all land in one place
- Qualify — every enquiry is assigned to a counsellor with a priority score
- Follow up — call and visit reminders that actually fire
- Convert — track admission from first call to fee payment
- Report — know exactly which channel fills your seats
Advertising That Closes
Schools routinely spend on Facebook, Google and local newspapers without knowing what returns a seat. When every enquiry carries its source tag, you can double down on the channel that works and cut the one that only burns budget.
Measure, Then Scale
Marketing isn’t about spending more. It’s about spending where a parent actually becomes a student. See your funnel in real time, follow up while the enquiry is warm, and grow from what’s proven.
Start with one channel, follow every enquiry, and let the numbers decide where the next budget goes.